“FUTURE FIRST” THE EMPOWERING SHORT FILM IS A LOVE LETTER TO BLACK WOMEN AND THEIR HAIR

The short film Future First (watch now on YouTube) is an artistic interpretation of a black girls response to cornrows being renamed as ‘boxer braids’.

The empowering short film is a love letter to Black women, encourages black girls to reclaim their time, as society often tries to steal from us then decline us. It shows how our hair is deeper than just hair- it is a common thread that unites women across the world and is deep rooted in our culture.

The film is being released by LAMBB, a collective of creative individuals who have come together to redefine the images of people of colour in media. They are a group of boys and girls, across cultures that seek to uncover the politics behind the beauty. The film projects they work on tackle conversational issues, and the aim of all our projects is to push the culture forward. They are passionate about making an impact with our work, and creating memorable content. The topic of cultural appropriation has been spoken about a lot over the past year, and it is time to address the issue.

We exist in a unique time – we are witnessing a slow shift away from a patriarchal society which structure has been upheld for so long. We are moving towards a time where individuals would be able to stand unapologetically in their truth.

Black culture has historically been treated with a blind ignorance by appropriators. In his SS17 Collection, Marc Jacobs had his models wear colourful dreadlocks, a direct reference to the Rastafarian culture, yet only featured three black models in the show. When asked about

the politics behind the decision and whether he thought it was appropriating a culture, hairstylist Guido Paula, responded “No, no at all.”

LAMBB Co-founder and director, Naomi Grant says: “The film also has a prominent feminist angle which was driven by the idea: “what if we allowed black women to rule everything?” – This has never been done before, and only recently are we seeing black women spearheading movements, productions and companies.

“Black women have throughout history been silent leaders – leaders who built mansions from bricks but were denied credit. Today though, women are no longer asking for a seat at the table, we are demanding it.”

For more information on LAMBB please visit: Look At My Black Beauty