Arts & Culture

Bid Writing Masterclass Series: Part 2 – The Win Strategy

6:00 pm - 7:30 pm | 27 April 2020


Bid writing is the art of crafting a compelling story concisely. Organisations, whether small businesses or large charities depend on grant funding to deliver key services to their clients and customers.

The funding landscape is competitive and can be confusing. In order to stand out, you need the technical writing skills that make your story come alive.

In your pursuit of funding, don’t lose sight of your vision, but also keep in mind what the funder wants to see.

Thus, the majority of applications require a detailed response to a specification, which will be assessed against an evaluation criterion. High scoring bids are authored by writers that have mastered the win strategy – a healthy mix of story and stats!

 PPT Slides Part 2 The Win Strategy. Bid Writing Masterclass 27.04.20



  • Commissioners POV – understanding funder objectives & the specification
  • Writing with Purpose – tailoring responses to a bid, tender or grant application
  • Effective Communication – how to answer technical questions: research, draft & edit
  • Making a Difference – demonstrating funder & beneficiary outcomes – ‘doing the maths’
  • Critical Friend – the benefits of a scoring matrix, internal reviews & external evaluation



Ideal for small business owners, community-based organisations and fundraising staff from the not-for-profit sector. Whether you are a novice, had some success or highly experienced, this class will give you the winning formula to successful bid writing.



Having spent many years working in Central Government, National Charities and Enterprise Agencies, Uchechi Eke now works as a Management Consultant, supporting individuals and teams within the private, public and third sector, to implement and achieve their growth ambitions. Uchechi achieves this primarily through Business Development, which includes providing one-to-one Business advice, delivering workshops, writing commercial and public tenders, as well as authoring applications to grant making trusts and major donors. Over the last 13 years, she has won circa £70 million for her range of national clients.

Register your interest for Part 3 ‘Why Funding Applications Fail’ here


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