Arts & Culture

NBA CROSSOVER: An Exclusive Weekend of Music, Art, Entertainment & Style

12:00 pm - 8:00 pm | 20 September 2019
Phonica | FREE

The NBA has become more than just basketball. We want to take you on a journey, showcasing the impact that the game we love is having beyond the court.

This free exhibition, displaying the convergence of the NBA and popular culture will feature NBA Legend Kenny Smith.

NBA CROSSOVER takes a unique perspective of the NBA, immersing fans into the league through interactive exhibits, escorting the visitor through a cultural journey focusing on how music, style, art, and entertainment have shaped and influenced the NBA, its teams and players.

Two-time NBA Champion Kenny Smith will headline the event and be present throughout the weekend participating in various activities and competitions, signing autographs and interacting with fans.  Throughout his ten-year career, Smith played for six teams, most notably with the Houston Rockets where he spent six seasons, winning back-to-back NBA titles in 1993-94 and 1994-95.  Smith is currently an NBA studio analyst for Turner Sports.

“Fans are in for a treat at NBA Crossover London,” said Smith.  “I look forward to experiencing the event first-hand and connecting with NBA fans from the UK and across Europe as we explore the cultural influence of basketball and the NBA on popular culture.”

NBA Crossover is a chance for the NBA to showcase its impact beyond the hardwood,” said NBA Managing Director, Europe and Middle East, Ralph Rivera.  “Fans in the UK have a deep appreciation of the role the NBA has on music, style and entertainment.  We are excited to once again host NBA Crossover in London and look forward to working with our partners including Foot Locker , Gatorade, Tissot and 2K to give visitors a unique and authentic NBA experience.”

NBA Crossover will feature specific areas focusing on how music, style, art, and entertainment have influenced the sport of basketball, demonstrating how the NBA has become synonymous with popular culture.  Fans will have the unique opportunity to engage with the league through customised activations including virtual reality experiences, art displays, photos with The Larry O’Brien Trophy and panel discussions with local speakers.

Other activities include the Foot Locker barbershop where fans can get a haircut in an authentic barbershop.  Fans can also bring in their sneakers, leather goods or textiles and visit the special customised section to get unique NBA team logos on their shoes or bags.

Gatorade will be onsite offering fans samples of their products and the chance to participate in different challenges to win Gatorade prizes.

Tissot will host a ‘Buzzer Beater’ game where fans will race against the clock to score as many baskets as possible in 24 seconds for a chance to win tickets to an NBA game in the US.  Fans will also have the opportunity to win a Special Edition Tissot x NBA Chrono XL watch each day through taking part in Tissot’s ‘Code Cracker’ challenge.

There will also be an NBA 2K20 Gaming area for fans to play the latest NBA 2K20 video game which launched globally on September 6th.

NBA Crossover is in partnership with Foot Locker, Gatorade, Tissot and 2K.

Fans in the UK can find more NBA information at, from the NBA App (Google Play), and on Facebook (NBA UK) and Twitter (@NBAUK).  Fans in the UK can continue to buy their favourite NBA merchandise from


  • MUSIC – Music and basketball have always been intertwined, influencing each other in a way that transcends what happens both on and off the court. Discover how this unique relationship goes beyond the pregame playlists
  • ART – Artists want to be ballers, and ballers want to be artists. Explore how the NBA inspires artists and players, highlighting the creative energy that flows through the league and its fans
  • STYLE – The NBA makes a statement both on and off the court. How you look influences how you play. Learn how the NBA and the game of basketball influence and inspire the fashion of today
  • ENTERTAINMENT – Excitement. Adrenalin. Passion. The NBA is pure entertainment. See how the world of celebrity and stardom comes to court side and immerse yourself in the NBA through the latest technology

This is a FREE event taking place on Friday 20th and Saturday 21st, 12 PM – 8 PM, and Sunday 22nd from 12 PM – 6 PM.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.